For whom..

Target audience...


The National Wedding Show...

• The show attracts over 50,000 visitors a year
• The average household income of visitors is £58,000
• 89% of visitors are in the ABC1 socio-economic band, our audience has the ability, as well as the desire, to splash out!
• The average spend of visitors as a direct results of the show is £1,427
• 97% of visitors come with the bride
• 27% of visitors come with the groom
• Half of all visitors bring the mother of the bride
• 40% of visitors come with their bridesmaids
• You have access to not only the bride but the bridesmaids, mother of the bride,
• groom and a whole host of the wedding party
• The average group size is 2.6
• 4 out of 5 visitors dont visit any other Wedding Show
• 77% of visitors are getting married within the next 7-18 months you are gaining acces to couples in the early stages of their planning when lots of decisions are still to be made - 69% of visitors say they are in the early stages of their planning

All this information was easily accessible on The National Wedding Show's website, on the other hand the You Me At Six target audience is a little harder to define. I believe the target audience for the You Me At Six Tour will range drastically  as they are preforming at festivals as well as doing gigs. I'm going to take a guess and say the target audience is people like me:


The You Me At Six Tour ...


16 - 25 years old
Even male, female split, maybe weighting more heavily female
From every socio-economic band
Tour would be attanded in groups of 2 to 6 people
Many attendees would have seen the band more than once


Ok so I have gone on to the Kmr software website (TGI) and found the target audience for Kerrang magazine as I think people who read this magazine will be a similar target audience to the people that will go to the You Me At Six live shows.

15-24 age group

C2DE national social grade

2,999/23,000-26,999/43,000-49,000/over 50,000 pounds total personal income before tax

Not working- full-time student/at school/unemployed

Single

No children 


http://www.nationalweddingshow.co.uk/exhibitor-area/our-visitors
https://www.kmrsoftware.net/netquestuni2/default.aspx

In the beginning...

Hi there,


For my EV402 CW2 i'm going to chooses two events, these can either be business to business trade shows or consumer events. The brief we have been given is to follow the chosen events and see how they are promoted, e.g advertising through media or direct mail/emails received from the event and then compare and analyse to see witch event is the most effective in its promoting.


The first event I have chosen is the You Me At Six tour that begins on the 24th January 2012 in Cleveland, although I will only really be concentrating on the promotion for the event in the UK, mainly the London dates at the O2 Academy in Brixton (2nd and 3rd of April 2012).


Here is a link to the You Me At Six website, where all tour dates are listed. http://www.youmeatsix.co.uk/index.php/live-dates/

The second event I will be following is The National Wedding Show, this event runs from the 24th-26th of February 2012 and is held at London Olympia.


Here is a link to the National Wedding Show's website, where information can be found on the event. http://www.nationalweddingshow.co.uk/london-show-24-26-feb-2012

A little bit of back round...

You Me At Six are a soft rock band, originally from Weybridge, Surrey were formed in 2004. They rose to fame in 2008 with their debut album 'Take Off Your Colours'.

They were nominated for 'Best British Band' in 2008, 2009 and 2010 at the 'Karrang! Awards' and took home the award in 2011.

The second album, 'Hold Me Down' was released on 11th January 2010 and reached number 5 in the UK charts. The third album 'Sinners Never Sleep' was released on 3rd October 2011 and reached number 3 in the Uk charts.

The band consists of five members:

Joshua James Alphonse Franceschi - Lead vocals

Maximus Michael Helyer - Rhythm guitar, vocals

Christopher James Miller - Lead guitar

Matthew James Barnes - Bass

Daniel David Flint - Drums

The National Wedding Show is 'the UK's biggest and best wedding event'. The event brings together over 250 exhibitors and has the UK's largest collection of wedding dresses under one roof.

The show was founded in 1994 and is now valued at over £5.5 billion. The event attracts over 50,000 consumers each year.

http://www.youmeatsix.co.uk/index.php/live-dates/

http://www.nationalweddingshow.co.uk/london-show-24-26-feb-2012