For whom..

Target audience...


The National Wedding Show...

• The show attracts over 50,000 visitors a year
• The average household income of visitors is £58,000
• 89% of visitors are in the ABC1 socio-economic band, our audience has the ability, as well as the desire, to splash out!
• The average spend of visitors as a direct results of the show is £1,427
• 97% of visitors come with the bride
• 27% of visitors come with the groom
• Half of all visitors bring the mother of the bride
• 40% of visitors come with their bridesmaids
• You have access to not only the bride but the bridesmaids, mother of the bride,
• groom and a whole host of the wedding party
• The average group size is 2.6
• 4 out of 5 visitors dont visit any other Wedding Show
• 77% of visitors are getting married within the next 7-18 months you are gaining acces to couples in the early stages of their planning when lots of decisions are still to be made - 69% of visitors say they are in the early stages of their planning

All this information was easily accessible on The National Wedding Show's website, on the other hand the You Me At Six target audience is a little harder to define. I believe the target audience for the You Me At Six Tour will range drastically  as they are preforming at festivals as well as doing gigs. I'm going to take a guess and say the target audience is people like me:


The You Me At Six Tour ...


16 - 25 years old
Even male, female split, maybe weighting more heavily female
From every socio-economic band
Tour would be attanded in groups of 2 to 6 people
Many attendees would have seen the band more than once


Ok so I have gone on to the Kmr software website (TGI) and found the target audience for Kerrang magazine as I think people who read this magazine will be a similar target audience to the people that will go to the You Me At Six live shows.

15-24 age group

C2DE national social grade

2,999/23,000-26,999/43,000-49,000/over 50,000 pounds total personal income before tax

Not working- full-time student/at school/unemployed

Single

No children 


http://www.nationalweddingshow.co.uk/exhibitor-area/our-visitors
https://www.kmrsoftware.net/netquestuni2/default.aspx